Marcelino Miyares
Director, MERCURY EN ESPAÑOL
Santa Monica
As director of MERCURY EN ESPAÑOL, the first full service Hispanic direct response specialty practice in the U.S., Marcelino has expanded the agency’s current in-language direct response television offerings to include a full suite of Hispanic, in- language general market, integrated direct response services.
As a strategic planner and media director, Miyares has developed marketed communications programs for varied clients such as Body-by-Jake, Citibank, MCI, Signature Group, Montgomery Ward, PepsiCo, Ameritech, PharMor, American Stores, Beneficial Finance, Chrysler, Chevrolet, McDonald’s, Toys R Us, Philip Morris and various other national and local clients.
Miyares began his career as Media Director and Account Planner for UNIMAR in Chicago. He built extensive retail marketing and telecommunications experience as a Strategic Planner. In 1991 he moved to Los Angeles and co-founded Tamayo Miyares Advertising, a marketing communications firm specializing in campaign integration for US Hispanic markets.
Miyares graduated from Northwestern University in 1987 with a BA in Political Science.