The leading expert in long form infomercial media buying

Mercury Media is unrivaled in the long form direct response television business, helping many top direct response marketers meet with spectacular success. We’ve launched hundreds of brands in every imaginable category—including such renowned infomercial brands as Proactiv, Victoria Principal, P90X, Magic Bullet, Tony Robbins and countless others.

Over half of all the leading direct response television brands are among our clients today…
and Mercury’s ready to bring the same expertise
and performance level to you.

Maximizing profitability & results in long form DRTV

Bringing enormous industry experience and insight to optimize DR performance, we’re singularly focused on getting you the best possible results. Mercury knows the industry inside out and we know what works, so you don’t waste money on unproven media. We parlay our dominant market position, long-standing media relationships and our rich database of media and category performance to offer you the greatest business advantage. The result: optimum campaign management, expert media buying, unmatched performance and unparalleled return on your infomercial direct response investment.

Full campaign management, first-class service

A successful long form campaign must perform optimally at every stage of
the marketing chain, and Mercury can help you at every step to increase performance and get the strongest possible results. We advise clients from the beginning to the end of the entire direct response process—from scripting, to production, through call center management and fulfillment—and we engage the best in class resources. Mercury also has the most experienced, most effective client service and media buying group in the industry. We’re known to be proactive, resourceful and trustworthy—and value our stellar reputation as much as we do yours.

Delivering superior analytics & reporting

Innovative, industry-leading direct response media analytics, reporting and optimization are core to our success. For unparalleled visibility
into our clients' performance, plus unmatched results, only Mercury offers:

• Tracking standards and
  techniques that provide the
  most accurate results possible
• A proprietary suite of custom,
  state-of-the-art software tools specifically for the optimization
  and management of long form
  DR media
• The most advanced reporting systems, giving clients valuable access to real-time information
  
  
  
  

Long form infomercial direct response television has proven to be an extraordinary success for many companies…and The Performance Agency is the absolute best choice to help
you maximize its potential.