Exceeding expectations is what DRTV performance is all about

Mercury means direct response—it’s in our DNA.

Whether for short form, long form or Hispanic DRTV marketing, paid media or cost per acquisition (CPA) TV, media buying analytics or start-to-finish campaign management, we customize our services to help you outperform the competition. But we view each project with an innovative perspective and sharp focus on how to best meet your media and revenue goals.

And we understand your consumers like no one else can. As the industry leader, we know how to buy the right DRTV media and the best times to reach your audience, plus we have deep, long-term relationships with networks and cable companies that give us advantages that work to your benefit.

A big reason clients come to Mercury is our ability to assist them through the entire DRTV marketing process – from scripting to production, media buying and analytics, all the way through to call center management and fulfillment. We’re there from beginning to end to help optimize your performance and make sure you get the absolute best possible results.

Learn more about our breadth of services, including: SHORT FORM LONG FORM PERFORMANCE GUARANTEE MERCURY EN ESPAÑOL

Whatever your needs, rely on us for full-service DRTV campaign lifecycle management services for:

  • Direct sellingSelling products direct to consumers via spots or shows driving response to the phone
    or web
  • Drive to webDriving to an e-commerce site for a transaction
  • Drive to retailDriving traffic for purchase at retail
  • Lead GenerationBranded or unbranded DRTV campaigns that generate leads for marketers at an agreed-upon price
  • Branded Direct (Hybrid)Primarily brand-building spots with direct response features added (calls-to-action and offers) to benefit from lower direct response rates while also driving response
  • Creative AssessmentAt Mercury Media we can build a spot from scratch (using your brand assets when available) or can consult with your agency to build a high-performing :30, :60, :90, :120 DRTV spot that drives results while building your brand…We also offer FREE creative reviews of your latest spot. We will provide specific comments based on our experience to drive results while building brand. Please contact Chrissy Ferrier at 508-449-3211
    or at cferrier@mercurymedia.com