Exceeding expectations every step of the way

Mercury means direct response—it’s in our DNA. Whether for short form, long form or Hispanic DRTV marketing, paid media or cost per acquisition (CPA) TV, analytics or start-to-finish campaign management, we customize
our services to optimize your success. But we view each project with an innovative perspective and sharp focus on how to best meet your media
and revenue goals.


And we understand your consumers like no one else can. As the industry leader, we know how to buy the right DR media and the right times to reach your audience, plus we have deep, long-term relationships with networks and cable companies that give us advantages that work to your benefit.

A big reason clients come to Mercury is our ability to assist them through the entire direct response marketing process – from scripting to production, media buying and optimization, all the way through to call center management and fulfillment. We’re there from beginning to end to help increase performance and make sure you get the absolute best possible results.

Learn more about our breadth of services, including:
SHORT FORM
LONG FORM
MERCURY EN ESPAÑOL



Whatever your needs, rely on us for full-service DRTV campaign lifecycle management services for:

  • Direct selling – Selling products direct to consumers via spots or shows driving response to the phone or web

  • Drive to web – Driving to an
    e-commerce site for a transaction

  • Drive to retail – Driving traffic for purchase at retail

  • Lead Generation – Branded or unbranded DRTV campaigns that generate leads for marketers at an agreed-upon price

  • Branded Direct (Hybrid) – Primarily brand-building spots with direct response features added (calls-to-action and offers) to benefit from lower direct response rates while also driving response

  • Creative Assessment – At Mercury Media we can build a spot from scratch (using your brand assets when available) or can consult with your agency to build a high-performing :30, :60, :90, :120 spot that drives results while building your brand…We also offer FREE Creative Reviews of your latest spot. We will provide specific comments based on our experience to drive results while building brand. Please contact Chrissy Ferrier at 508-449-3211 or at cferrier@mercurymedia.com